Kia Wins 2014 Kelley Blue Book Brand Image Award for “Best Value Brand”

Kelley Blue Book announced the award winner April 9, 2014.  This is a first for Kia but surely not the last.  Kia received high marks for its impressive lineup of stylish and fuel-efficient vehicles, specifically the Optima, Rio, soul and forte.  It was praised for its affordability and value to new-car buying customers.

Kia's "Best Value Brand" distinction is based on annual new-car buyer perception data collected by Kelley Blue Book Market Intelligence's Brand Watch Study. "Kia has come a long way in the eyes of the consumer," said Arthur Henry, senior analyst for Kelley Blue Book.  "Once known only for offering economy cars with good gas mileage, the brand has evolved through product growth and maturity into a high-value brand.

The Kelley Blue Book® Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.  Award categories are calculated among luxury, non-luxury and truck shoppers.  The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch study.  Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com.  The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.

To find out why the awards keep piling up for Kia today at Southwest Kia Dallas 39650 Lyndon B Johnson Freeway Dallas TX or give us a call at 972-283-9797 today!